Jae Bae’s Fat Activism

Anti-Fatness (Fatphobia) and discrimination against fat individuals infiltrate nearly every part of society, from media representations to healthcare systems and beyond. Jae’s advocacy is rooted in challenging these oppressive systems and fighting for body equality for people of all sizes. Through impactful campaigns, strategic partnerships, and a commitment to raising awareness, Jae works to dismantle the harmful narratives and stereotypes that fuel fatphobia.

The fat acceptance movement is not just about promoting body positivity—it’s about demanding equality, respect, and representation for fat individuals. For Jae, this work is deeply personal. Having experienced societal stigma firsthand, she has dedicated her platform to challenging stereotypes, advocating for systemic change, and creating a world where all bodies are treated with dignity and respect.

Jae’s advocacy has included collaborations with leading organizations like NAAFA (National Association to Advance Fat Acceptance) and Project HEAL, furthering the mission of fat equality and body liberation.

Through media appearances and interviews with outlets such as CNN, The Los Angeles Times, Buzzfeed, Thrillist, Travel + Leisure, and Bloomberg Businessweek, Jae has reached millions with her message of inclusion and empowerment.

Her partnerships with brands like Crayola, Walmart, McDonald’s, Logitech, and Afterpay have helped drive campaigns that prioritize inclusivity and body diversity.

Jae believes that systemic change requires collective action. Here’s how you can support her mission:

• Support the Movement: Follow Jae’s work and share your own stories of body equality on social media.
• Advocate for Representation: Encourage brands and media outlets to prioritize diverse and inclusive representation.
• Donate: Contribute to support Jae’s ongoing campaigns and advocacy projects.
• Join the Conversation: Use the hashtag #FatEquality to share your thoughts, experiences, and support.
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Together, we can create a world where all bodies are valued, respected, and celebrated.