Plus Size Community Census Results
What is your gender identity?
What is your annual household income?
What age group do you belong to?
The Plus-Size Community Census reveals a diverse range of gender identities within the plus-size travel community. A majority of respondents (77.7%) identify as female, while 11.1% identify as male. Smaller percentages identify as nonbinary (3.3%), genderfluid (2.5%), genderqueer (2.2%), and other identities (0.8%), with 2.2% choosing not
The Plus-Size Community Census reveals a diverse range of gender identities within the plus-size travel community. A majority of respondents (77.7%) identify as female, while 11.1% identify as male. Smaller percentages identify as nonbinary (3.3%), genderfluid (2.5%), genderqueer (2.2%), and other identities (0.8%), with 2.2% choosing not to disclose. These findings underscore the importance of recognizing and catering to the full spectrum of gender identities in travel spaces, ensuring inclusivity for all.
What age group do you belong to?
What is your annual household income?
What age group do you belong to?
According to the Plus-Size Community Census, the majority of respondents fall within the 25-34 age group (23.7%), followed closely by 22.3% in the 35-44 range and 19.8% in the 45-54 group. Additionally, 10% of respondents are between 55-64 years old, and 7.2% are 65 or older. This age diversity highlights the wide-reaching impact of inclu
According to the Plus-Size Community Census, the majority of respondents fall within the 25-34 age group (23.7%), followed closely by 22.3% in the 35-44 range and 19.8% in the 45-54 group. Additionally, 10% of respondents are between 55-64 years old, and 7.2% are 65 or older. This age diversity highlights the wide-reaching impact of inclusive travel for individuals across various life stages and emphasizes the need for travel options that cater to all age groups.
What is your annual household income?
What is your annual household income?
Do you feel that you are paid fairly in your current job or occupation?
According to the Plus-Size Community Census, the majority of respondents (21.7%) report an annual household income between $25,000 and $49,999, followed closely by 19.8% in the $50,000 to $74,999 range. Additionally, 17% earn between $100,000 and $149,999, and another 17% earn $150,000 or more. Finally, 13.9% report earning between $75,00
According to the Plus-Size Community Census, the majority of respondents (21.7%) report an annual household income between $25,000 and $49,999, followed closely by 19.8% in the $50,000 to $74,999 range. Additionally, 17% earn between $100,000 and $149,999, and another 17% earn $150,000 or more. Finally, 13.9% report earning between $75,000 and $99,999. This income distribution illustrates the financial diversity within the plus-size community and emphasizes the importance of offering travel options that accommodate varying budget levels.
Do you feel that you are paid fairly in your current job or occupation?
Do you believe that individuals of smaller body sizes in similar job roles are paid more than those who are plus-size?
Do you feel that you are paid fairly in your current job or occupation?
According to the Plus-Size Community Census, 35.7% of respondents feel they are not paid fairly in their current job or occupation, while 34.8% believe they are compensated fairly. Additionally, 21.4% of respondents selected "not applicable," and 8.1% were unsure. This data highlights the ongoing conversation around fair pay and the need for equity in compensation across all industries.
Do you believe that individuals of smaller body sizes in similar job roles are paid more than those who are plus-size?
Do you believe that individuals of smaller body sizes in similar job roles are paid more than those who are plus-size?
Do you believe that individuals of smaller body sizes in similar job roles are paid more than those who are plus-size?
According to the Plus-Size Community Census, 39.8% of respondents believe that individuals of smaller body sizes in similar job roles are paid more, while 33.1% do not believe there is a difference in pay based on body size. Additionally, 27% of respondents were unsure. This data sheds light on perceptions of pay disparity related to body
According to the Plus-Size Community Census, 39.8% of respondents believe that individuals of smaller body sizes in similar job roles are paid more, while 33.1% do not believe there is a difference in pay based on body size. Additionally, 27% of respondents were unsure. This data sheds light on perceptions of pay disparity related to body size and highlights the need for further examination of equity in the workplace.
How would you describe your body size?
Do you believe that individuals of smaller body sizes in similar job roles are paid more than those who are plus-size?
Do you believe that individuals of smaller body sizes in similar job roles are paid more than those who are plus-size?
According to the Plus-Size Community Census, the majority of respondents (86.4%) describe their body size as plus-size, while 13.3% identify as standard size or straight size. This data underscores the prevalence of plus-size individuals within the community and highlights the importance of body-inclusive spaces and representation across all sectors.
Which of the following categories do you spend the most on each month? (Select one)
How often do you go shopping for various products and services (including but not limited to clothing, groceries, electronics, etc.) either online or in physical stores?
How often do you go shopping for various products and services (including but not limited to clothing, groceries, electronics, etc.) either online or in physical stores?
According to the Plus-Size Community Census, 50.1% of respondents report spending the most on "other" categories each month, followed by 29.2% who spend the most on food and groceries. Smaller percentages spend the most on clothing (6.1%), healthcare (4.5%), travel (2.8%), transportation (2.8%), and entertainment (2.5%). This data provide
According to the Plus-Size Community Census, 50.1% of respondents report spending the most on "other" categories each month, followed by 29.2% who spend the most on food and groceries. Smaller percentages spend the most on clothing (6.1%), healthcare (4.5%), travel (2.8%), transportation (2.8%), and entertainment (2.5%). This data provides insight into the financial priorities of the plus-size community and emphasizes the diverse spending habits across different categories.
How often do you go shopping for various products and services (including but not limited to clothing, groceries, electronics, etc.) either online or in physical stores?
How often do you go shopping for various products and services (including but not limited to clothing, groceries, electronics, etc.) either online or in physical stores?
How often do you go shopping for various products and services (including but not limited to clothing, groceries, electronics, etc.) either online or in physical stores?
According to the Plus-Size Community Census, the majority of respondents (85.2%) go shopping multiple times a month for various products and services, including clothing, groceries, electronics, and more. 7.8% shop once a month, while 5.8% shop every few months. Smaller percentages shop rarely or never (0.8%) or only once or twice a year
According to the Plus-Size Community Census, the majority of respondents (85.2%) go shopping multiple times a month for various products and services, including clothing, groceries, electronics, and more. 7.8% shop once a month, while 5.8% shop every few months. Smaller percentages shop rarely or never (0.8%) or only once or twice a year (0.3%). This data highlights the frequent shopping habits of the plus-size community and the importance of accessible and inclusive options across all shopping categories.
How do you prefer to shop for products and services?
How often do you go shopping for various products and services (including but not limited to clothing, groceries, electronics, etc.) either online or in physical stores?
How influenced are your purchasing decisions by advertising or marketing campaigns specifically targeted at the plus-size community?
According to the Plus-Size Community Census, 45.7% of respondents prefer to shop based on the type of product or service, while 22.3% prefer shopping online. 16.2% shop both online and in-store equally, and 0.8% have no preference. This data reveals the varied shopping preferences within the plus-size community, emphasizing the need for accessible options both online and in physical stores.
How influenced are your purchasing decisions by advertising or marketing campaigns specifically targeted at the plus-size community?
How influenced are your purchasing decisions by advertising or marketing campaigns specifically targeted at the plus-size community?
How influenced are your purchasing decisions by advertising or marketing campaigns specifically targeted at the plus-size community?
According to the Plus-Size Community Census, 30.4% of respondents are slightly influenced by advertising or marketing campaigns specifically targeted at the plus-size community, while 25.3% are moderately influenced. 23.1% are not influenced at all, and 16.2% are very influenced, with 5% saying they are extremely influenced. This data hig
According to the Plus-Size Community Census, 30.4% of respondents are slightly influenced by advertising or marketing campaigns specifically targeted at the plus-size community, while 25.3% are moderately influenced. 23.1% are not influenced at all, and 16.2% are very influenced, with 5% saying they are extremely influenced. This data highlights varying levels of impact that targeted marketing has on purchasing decisions within the plus-size community and emphasizes the importance of inclusive and authentic representation in advertising.
How often do you engage in travel (e.g., vacations, business trips) throughout the year?
How influenced are your purchasing decisions by advertising or marketing campaigns specifically targeted at the plus-size community?
How often do you engage in travel (e.g., vacations, business trips) throughout the year?
According to the Plus-Size Community Census, 38.2% of respondents engage in travel occasionally, taking trips once or twice a year, while 34.5% travel frequently, multiple times a year. 21.4% travel rarely, less than once a year, and 5.8% do not travel at all. This data highlights the varying travel habits within the plus-size community a
According to the Plus-Size Community Census, 38.2% of respondents engage in travel occasionally, taking trips once or twice a year, while 34.5% travel frequently, multiple times a year. 21.4% travel rarely, less than once a year, and 5.8% do not travel at all. This data highlights the varying travel habits within the plus-size community and emphasizes the importance of creating inclusive travel experiences for individuals with diverse travel frequencies.
Are you satisfied with the availability of plus-size clothing options in the market?
How influenced are your purchasing decisions by advertising or marketing campaigns specifically targeted at the plus-size community?
How often do you engage in travel (e.g., vacations, business trips) throughout the year?
According to the Plus-Size Community Census, 34.5% of respondents are very dissatisfied with the availability of plus-size clothing options in the market, while 29.2% are somewhat dissatisfied. 13.4% are somewhat satisfied, 12% are very satisfied, and 10.9% are neutral. This data underscores the ongoing dissatisfaction with the availabili
According to the Plus-Size Community Census, 34.5% of respondents are very dissatisfied with the availability of plus-size clothing options in the market, while 29.2% are somewhat dissatisfied. 13.4% are somewhat satisfied, 12% are very satisfied, and 10.9% are neutral. This data underscores the ongoing dissatisfaction with the availability and accessibility of plus-size clothing, highlighting the need for more inclusive and diverse fashion choices in the market.
Plus Size Community Census Results Continued
On average, how much do you spend on travel per year (including flights, accommodations, and activities)?
According to the Plus-Size Community Census, 25.3% of respondents spend between $1,000 and $2,499 on travel per year, while 20.9% spend between $2,500 and $4,999. 20.1% spend less than $1,000, and 13.9% spend between $5,000 and $9,999. 9.2% spend $10,000 or more, and 10.6% selected "Not Applicable." This data reflects the range of travel
According to the Plus-Size Community Census, 25.3% of respondents spend between $1,000 and $2,499 on travel per year, while 20.9% spend between $2,500 and $4,999. 20.1% spend less than $1,000, and 13.9% spend between $5,000 and $9,999. 9.2% spend $10,000 or more, and 10.6% selected "Not Applicable." This data reflects the range of travel expenditures within the plus-size community, showcasing the diverse financial commitments to travel experiences and highlighting the need for accessible travel options at various price points.
Do you feel that plus-size individuals are adequately represented in mainstream media and advertising?
According to the Plus-Size Community Census, 71.9% of respondents feel that plus-size individuals are not adequately represented in mainstream media and advertising, while 18.9% believe they are. 7% are unsure, and 2.2% said maybe. This data highlights the significant gap in representation and underscores the demand for more inclusive, di
According to the Plus-Size Community Census, 71.9% of respondents feel that plus-size individuals are not adequately represented in mainstream media and advertising, while 18.9% believe they are. 7% are unsure, and 2.2% said maybe. This data highlights the significant gap in representation and underscores the demand for more inclusive, diverse portrayals of plus-size individuals in media and advertising.
Would you be willing to allocate a larger portion of your existing budget on things if there were better options designed for plus-size individuals?
Have you ever felt that you were charged more or treated unfairly in any way due to your size (e.g., "fat tax" on clothing, airline seats, or other products/services)?
According to the Plus-Size Community Census, 49.9% of respondents would be willing to allocate a larger portion of their existing budget if there were better options designed for plus-size individuals. 27.9% are unsure, and 22.3% would not be willing to spend more. This data highlights the potential for increased consumer spending if the
According to the Plus-Size Community Census, 49.9% of respondents would be willing to allocate a larger portion of their existing budget if there were better options designed for plus-size individuals. 27.9% are unsure, and 22.3% would not be willing to spend more. This data highlights the potential for increased consumer spending if the market offers more inclusive and tailored products and services for the plus-size community.
Have you ever felt that you were charged more or treated unfairly in any way due to your size (e.g., "fat tax" on clothing, airline seats, or other products/services)?
Have you ever felt that you were charged more or treated unfairly in any way due to your size (e.g., "fat tax" on clothing, airline seats, or other products/services)?
Have you ever felt that you were charged more or treated unfairly in any way due to your size (e.g., "fat tax" on clothing, airline seats, or other products/services)?
According to the Plus-Size Community Census, 60.4% of respondents have felt that they were charged more or treated unfairly due to their size, such as experiencing a "fat tax" on clothing, airline seats, or other products and services. 27% have not felt this way, while 7% are unsure, and 5.6% said maybe. This data highlights the prevalenc
According to the Plus-Size Community Census, 60.4% of respondents have felt that they were charged more or treated unfairly due to their size, such as experiencing a "fat tax" on clothing, airline seats, or other products and services. 27% have not felt this way, while 7% are unsure, and 5.6% said maybe. This data highlights the prevalence of size-based discrimination and the ongoing need for fair pricing and treatment for plus-size individuals across industries.
Do you believe that some businesses treat plus-size individuals differently when it comes to customer service or product availability?
Have you ever felt that you were charged more or treated unfairly in any way due to your size (e.g., "fat tax" on clothing, airline seats, or other products/services)?
Do you believe that some businesses treat plus-size individuals differently when it comes to customer service or product availability?
According to the Plus-Size Community Census, 76% of respondents believe that some businesses treat plus-size individuals differently when it comes to customer service or product availability. 16.4% disagree, stating that they don't believe this happens, while 7.5% are unsure. This data highlights the ongoing disparities in how businesses
According to the Plus-Size Community Census, 76% of respondents believe that some businesses treat plus-size individuals differently when it comes to customer service or product availability. 16.4% disagree, stating that they don't believe this happens, while 7.5% are unsure. This data highlights the ongoing disparities in how businesses approach customer service and product availability for the plus-size community, underscoring the need for more inclusive practices.
How do you prefer to shop for products and services?
Have you ever felt that you were charged more or treated unfairly in any way due to your size (e.g., "fat tax" on clothing, airline seats, or other products/services)?
Do you believe that some businesses treat plus-size individuals differently when it comes to customer service or product availability?
According to the Plus-Size Community Census, 45.7% of respondents prefer to shop based on the type of product or service. 22.3% prefer shopping online, while 16.2% like to shop both online and in physical stores equally. 15% prefer shopping in physical stores, and 0.8% have no particular preference. This data reflects the diverse shopping
According to the Plus-Size Community Census, 45.7% of respondents prefer to shop based on the type of product or service. 22.3% prefer shopping online, while 16.2% like to shop both online and in physical stores equally. 15% prefer shopping in physical stores, and 0.8% have no particular preference. This data reflects the diverse shopping habits within the plus-size community and the importance of offering flexible options to meet varying preferences.
How important is it for you to support brands and businesses that actively promote body positivity and inclusivity for plus-size individuals?
How important is it for you to support brands and businesses that actively promote body positivity and inclusivity for plus-size individuals?
How important is it for you to support brands and businesses that actively promote body positivity and inclusivity for plus-size individuals?
According to the Plus-Size Community Census, 46.5% of respondents find it extremely important to support brands and businesses that actively promote body positivity and inclusivity for plus-size individuals. 33.1% consider it somewhat important, while 8.4% find it not very important, and 12% say it is not important at all. This highlights
According to the Plus-Size Community Census, 46.5% of respondents find it extremely important to support brands and businesses that actively promote body positivity and inclusivity for plus-size individuals. 33.1% consider it somewhat important, while 8.4% find it not very important, and 12% say it is not important at all. This highlights the strong preference within the plus-size community for supporting companies that prioritize inclusivity and body positivity in their practices and messaging.
How do you perceive the representation of plus-size individuals in mainstream media and advertising?
How important is it for you to support brands and businesses that actively promote body positivity and inclusivity for plus-size individuals?
How important is it for you to support brands and businesses that actively promote body positivity and inclusivity for plus-size individuals?
According to the Plus-Size Community Census, the majority of respondents perceive plus-size individuals as underrepresented in mainstream media and advertising, with 29% sharing this view. 24.5% believe the representation is somewhat positive but still has room for improvement, while 20.3% view the representation as negative. 13.6% feel n
According to the Plus-Size Community Census, the majority of respondents perceive plus-size individuals as underrepresented in mainstream media and advertising, with 29% sharing this view. 24.5% believe the representation is somewhat positive but still has room for improvement, while 20.3% view the representation as negative. 13.6% feel neutral, and 10.6% see it as positive and inclusive. Only 1.9% were unsure about their perception. This data underscores a widespread desire for increased, more accurate, and inclusive representation of plus-size individuals in media and advertising.
Key Takeaways: Plus Size Community Census
Unlocking the Power of the Plus-Size Community: Advocacy Insights and Industry Gaps
The results from our Plus-Size Community Census paint a powerful picture of the lived experiences, challenges, and needs of plus-size individuals. This data isn’t just numbers—it's a call to action. As an advocate for fat rights, I see this as an opportunity to highlight the systemic inequities that still exist and to push for change. The census results reinforce everything I’ve fought for: better representation, fair treatment, and a world where everyone—regardless of size—has access to what they deserve.
The plus-size community is diverse and multifaceted, spanning across all age groups and income brackets. But one thing is clear: there’s an undeniable demand for inclusivity, for proper representation, and for services that actually meet the needs of fat individuals. We can no longer be overlooked, and we will not accept anything less than equality.
Key Takeaways
- Diverse Demographics: The plus-size community spans a wide range of ages and incomes, with the majority of respondents falling between 25-54 years old and earning between $25,000 and $74,999 annually. This diversity underscores the importance of creating solutions that meet the varied needs of our community, whether financially, socially, or culturally.
- Self-Identification and Pride: With 86.4% of respondents identifying as plus-size, it’s clear that we are a strong, identifiable, and growing community. It’s time for industries to step up and create products and services that reflect the needs and desires of fat individuals.
- Shopping Habits and Potential: Most people shop multiple times a month, showing that when brands offer inclusive options, we show up, support, and spend. The buying power of the plus-size community is real, and we deserve to be catered to.
- Representation in Media: A shocking 71.9% of respondents feel that plus-size individuals are underrepresented or misrepresented in mainstream media and advertising. This is a reminder that the world needs to see us for who we really are—not just as a token or a stereotype, but as real, complex individuals with diverse stories and needs.
- The Importance of Body Positivity: Nearly 47% of respondents said it's extremely important to support brands that promote body positivity and inclusivity. We are not just looking for products—we are looking for brands that align with our values and advocate for our rights.
- Discriminatory Practices: Over 60% of respondents have experienced unfair pricing or treatment because of their size, from the “fat tax” on clothing to exclusion from properly sized medical equipment. The message is clear: it's time for industries to change their practices and start treating us with the respect we deserve.
What Does This Mean for the Future?
The census results are a call to action for businesses, media outlets, and healthcare providers to step up and make real change. The demand for inclusivity, fair treatment, and representation is undeniable, and industries that fail to meet these demands are missing out on a powerful and loyal community.
As an activist and creator in the plus-size space, I will continue to challenge these systems and fight for the changes we need. The census results make one thing clear: the work we’re doing is more urgent than ever. There is no room for tokenism or empty promises. The plus-size community is here to stay, and we deserve the same opportunities, services, and experiences as everyone else.
Why This Matters to Our Movement:
At Jae Bae Productions, we are committed to amplifying the voices of the plus-size community and fighting for fat rights on all fronts. This census reaffirms the importance of our work, whether it's pushing for better representation in media, pushing for inclusive healthcare, or advocating for fair treatment in all areas of life.
This data is not just a reflection of where we stand—it’s a roadmap for where we’re going. We are here to break down barriers and pave the way for a future where plus-size individuals are not just included, but celebrated. We are loud, proud, and demanding change, and together, we will make our voices heard in every industry, every space, and every part of society.
The movement is just getting started. Let’s continue pushing for the equality, representation, and respect we all deserve.